Ketchup Creativity At A Glance
The Heinz Ketchup CreativityTM Contest rewards students in grades K-1 through 12 for their creative abilities and teaches them about art, food and nutrition. Since its debut in 2006, the program has attracted tens of thousands of entries as students vie to have their artwork featured on millions of Heinz® Ketchup packets distributed across the United States. For participants in 2010, the rewards are even richer. For the first time, Heinz will select a grand prize winner whose artwork will adorn Heinz® Ketchup bottles, in addition to the packets.
Artist Burton Morris returns as a celebrity judge and offers fun tips and helpful advice to young artists. A proponent of art education, Morris credits his teachers and his parents for encouraging him to pursue his passion and career as an artist. Morris will select the top three finalists in each grade and visit the grand prize winner's school. And America will again choose the 12 winners of each grade category in an online vote.
With Ketchup Creativity, Heinz continues a rich tradition of engaging consumers in a way that celebrates their love of the iconic brand. The company's innovative campaigns range from personalized labels, giving consumers the ability to pen their own messages on Heinz® Ketchup bottles, to open calls for the next great Heinz® Ketchup commercial, inviting consumers to create their own ads.
Rewards for Creativity
The 12 grand prize winners each will have their artwork printed on approximately 20 million Heinz® Ketchup packets - that's more than 200 million combined, their art displayed in an online winners' gallery, and a $1,000 cash prize. Their schools will receive $1,000 toward art supplies, $1,000 worth of free Heinz® Ketchup and a poster of the winner's artwork. Heinz representatives visit the winners' schools to present the awards. The grand prize winner will receive a $5,700 cash prize and his or her art featured on Heinz® Ketchup bottles in addition to the packets.
Art and Nutrition Education
The Ketchup CreativityTM Contest Web site, www.KetchupCreativity.com, provides teachers with grade-specific lesson plans and activities that can help students learn about food and nutrition in unique and colorful ways.
Key Dates
- Contest kit and entry forms posted on or around: December 1, 2009
- Contest opens: January 6, 2010 (Online entries may be submitted as of 12:00:00 a.m.)
- Deadline for submissions: February 26, 2010 (Online entries must be submitted by 11:59:59 p.m.)
- Burton Morris selects top three finalists in each grade: March 2010
- America votes for grand prize grade category winners: March 22 - March 27, 2010
- Heinz selects overall ultimate grand prize winner: March 2010
- Winners publicly announced: April 2010
- School award ceremonies: May/June 2010
- Winners' designs exhibited in Winners' Gallery: June 2010
- Winners' art appears on 200 million+ Heinz® Ketchup packets: 2010-11 school year
- Overall winner's art featured on Heinz® Ketchup bottles: 2010-11 school year
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