Media Downloads Download Press Release Download Ketchup Creativity Contest Logo (jpg) Download Ketchup Creativity Contest Flyer (pdf) Download Artwork Examples (jpg's) (Click each packet for jpg)
Media Page Key Messages What's The Buzz? The Ketchup Creativity™ Contest - sponsored by Heinz North American Foodservice - rewards students in Grades 1-12 for their artsy designs of Heinz Ketchup single serve packets. What Are The "Rewards" Twelve students will have their designs printed on over 16 million ketchup packets. The schools they represent will win $750 worth of free ketchup and $750 to be used toward the purchase of art supplies. The student will receive a $750 scholarship toward higher education. Why Did Heinz Decide To Do This? Special holiday packet designs for the Heinz Ketchup single serve business were a hit with customers and restaurant operators alike. The warm reception led the ketchup marketing team to think about ways that other ketchup designs might be created - not only for business purposes, but also for fun and for benefit. What better fit than students and schools - it's fun for the students, and it benefits the schools by providing a supplemental teaching plan and art supplies. Will The Designs Be Used On All Single Serve Packets or Just School Packets The designs will be used on all single serve packets that Heinz produces. Each of 12 student winners will have his/her design featured on more than 16 million Heinz Ketchup packets! How Are The Winners Determined? Contest entries will be judged on creativity (50 percent), originality (25 percent) and clarity of the artwork (25 percent). The judges' decision is final. Three winners will be chosen from four grade categories: Grades 1-3; 4-6; 7-9; and 10-12. Will The Winners Names Be On The Packets Their first name and first initial of their last name, only with parent's permission. How Do The Students Enter? Students may enter the contest after their teachers visit www.ketchupcreativity.com and print out the Heinz Ketchup Creativity™ Contest Kit. What's In The Kit? Teachers will find an easy-to-follow lesson plan designed especially for their class's age group. The kit includes templates for the design contest, instructions on submitting the artwork, fun ketchup facts and nutrition information. What Does Heinz Hope Teachers And Students Gain Throught The Contest? Heinz hopes teachers have fun talking with students about Heinz, tomatoes, ketchup and lycopene. That's why Heinz put together the "fun facts" sheet for each grade grouping - it combines educational information, history on the H.J. Heinz Company and its founder, tomato health information and much, much more. Of course, students will use their newly obtained knowledge to help them design their ketchup packet art! So Heinz's Benefit Is The Artwork? Heinz benefits because its gets 12 great packet designs, and Heinz also benefits because students will have the opportunity to be rewarded for learning and creating something special as a result of that educational experience. The school's art room benefits, as well, because of the grant that must be used toward more supplies. Can Students Go To The Web Site And Enter Without A Teacher's Assistance? No, teachers must be involved so that students reap the full benefit of classroom learning. Is The Contest Open To Students Across The United States? Yes, it is open to all U.S. school students who are enrolled in grades 1 through 12. We will also accept the designs of those that are home-schooled. When Is The Contest Valid? Teachers may begin using the lesson plans begins at the start of the contest (3/17/07). All contest entries must be postmarked on or before 11/16/07. |
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