2007 "Heinz Ketchup Creativity" Contest Official Rules:

NO PURCHASE NECESSARY. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

To Enter: Teachers should utilize the contest entry materials (available online at www.ketchupcreativity.com) and send the contest entry form filling in the blanks with information about their school and the grade that they teach, along with their student's contest artwork submissions, postmarked on or before 11/16/07 to: Heinz Ketchup Creativity™ Contest, c/o Quest Fore, P.O. Box 4288, Pittsburgh, PA 15203. Entries must be postmarked by 11/16/07 and received by 11/26/07. Teachers may enter students' submissions as often as they like, but only one prize will be awarded per person. Contest begins 3/15/07 and ends on 11/16/07. Sponsor is not responsible for and will not honor lost, late, damaged, misdirected, illegible, incomplete or postage due entries/mail.

Judging: Judges will select winners from all eligible entries received. Contest submissions will be judged by an independent judging organization, whose decisions are final. The judges will review each submission, as they deem appropriate in their sole discretion. Each submission shall be judged based upon the following criteria: 50% on creativity, 25% on originality and 25% on the clarity of the artwork. Sponsor reserves the right to alter a winner's artwork to conform with color accuracy and printing requirements. Submission of an entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify such entry in any way, in any and all media, without limitation. Submission of any entry further constitutes the entrant's consent to irrevocably assign and transfer to the sponsor any and all rights, title and interest in entry, including, without limitation, all copyrights. Entries: must be the original work of the entrant; may not have won previous awards; may not have been published previously; and must be suitable for publication. Judging will be completed on or about 12/3/07 The decision of the judges will be final.

Prizes: Twelve (12) First Prizes: each prize consists of (a) having winner's packaging artwork printed on a minimum of 16 million Heinz Ketchup packets in 2008, (b) $750.00 of Heinz Ketchup and $750.00 toward the purchase of art supplies for each winners school, (i.e. not the winner's entire school district - maximum value $1,500) (c) $750.00 scholarship towards higher education for each of the winning students and (d) one (1) framed award (Total Approximate Retail Value of each Prize: $200). Artwork will be used in a manner, number and length of time as determined by Sponsor in its sole discretion. No compensation, other than as outlined herein, shall be paid in connection with use of artwork. Winners will be notified by registered mail on or before 12/31/07. The prize will be awarded in the name of the parent/legal guardian who must sign and return a notarized Release on behalf of winner within seven (7) days of notification. All taxes on prizes, if any, are the responsibility of the winners. Prizes may not be transferred. No prize substitutions except as provided herein. No cash redemptions. If for any reason, prize cannot be awarded as stated herein, Sponsor reserves the right to substitute a prize of equal or greater value. Limit one prize per person. General Conditions: Contest is open to U.S. school students who are enrolled in grades 1 through 12. All Employees of the H.J. Heinz Company, its affiliates, agencies, and the independent judging organization, and the immediate families (parent, child, sibling or spouse) and household members of each are not eligible. Submission of entry and parent/legal guardian's written consent, constitutes permission to use (and to confirm such use in writing) winner's name, phrase, city, state, photo and/or likeness for advertising, trade purposes and promotional use, in any and all media now known or hereinafter invented, without further compensation, except where prohibited or as restricted by law. The H.J. Heinz Company, its directors, employees, agents, successors and/or assigns and their advertising and promotional agencies assume no responsibility or liability for damages, losses or injury resulting from the acceptance, possession or use/misuse of any prize or participation in this Contest or any prize related activity. All entries will become property of Sponsor and will not be returned.

Official Rules: For an extra copy of the official rules, teachers can log on to www.ketchupcreativity.com or send a self-addressed, stamped #10 business envelope to: "Heinz Ketchup Creativity™" Contest Rules Request, Heinz Ketchup Creativity™ Contest, c/o Quest Fore, P.O. Box 4288, Pittsburgh, PA 15203. Request must be received by 11/26/07. Limit one request per postmarked mailing envelope.

Winner List: For a list of winners' first name and home city, send a self-addressed, stamped, #10 business envelope to: "Heinz Ketchup Creativity™" Contest Winners, Heinz, c/o Quest Fore, P.O. Box 4288, Pittsburgh, PA 15203. Request must be received by 11/26/07. Limit one request per mailing envelope.